“Magnetic North is simply put, in a word, beautiful. It has a honesty and vulnerability coupled with a lifetime of experience that makes it a captivating, engaging, heartfelt listen.” Bianca De Valentina Conversationswithbianca blog

“The 10 track album…is a sombre affair peppered with haunting hooks, sentimentality and otherworldliness” Rolling Stone

“There’s a great range of songs on “Magnetic North”- from big soundscapes to sweet pop to dark slow burners, Lloyd is a talented song writer with a clever turn of phrase. The early transition of the Yo La tengo-esque Insect “Wings on Ice” to the brittle and brutal” We Are Made of Stars” is an early highlight, while the latter half of the album sees Lloyd exploring more spacious and experimental sounds. The broken down instrumental of “Your Call is Important To Us” is a fine conclusion to a superbly structured album. There’s surprises around every corner on magnetic North, and what very pleasant ones they are.” popstache.com